Privacy policy

Who we are

Finish First Chicago is a d/b/a of Strategic Alternative LLC, based in Joliet, Illinois. Questions or requests about your information: [email protected] or 312-285-0003.

What we collect

• Booking requests. When you ask for a quote we collect the venue name and type, your name, email, phone, city, street address, the date and package you picked, and anything you tell us in the notes. We use it to quote, schedule and run your event.
• Driver sign-up at events. Drivers give their first and last name and email, and sign a waiver. We record the laps you drive and your lap times.
• Race photos. If you choose to take one, we use your selfie to make a stylized race-driver photo. Depending on the photo, it is made by Google's Gemini AI service or on our own computer. We use your selfie only to make your photo, not to identify you. The app tells you which applies before you agree.
• The free paddock photo on this site. Made on our own computer, not sent to an outside AI service. Try-it selfies and photos are deleted after 24 hours.
• View my results. We email a one-tap sign-in link to the address you registered with. There is no password.
• Emails you opt in to. News about future events and an alert when your lap time is beaten are sent only if you tick those boxes. You can stop them at any time by replying to any email.

Leaderboards

Public leaderboards show your first name and last initial with your lap time. You can choose to stay off the public boards when you sign the waiver, or change that later under View my results.

Cookies, analytics and advertising

• Visitor counts. We use Cloudflare Web Analytics to count visits and see which sites send people here. It does not use cookies.
• How you found us. Your browser remembers for 90 days which site or link first brought you here. It is sent to us only if you submit a booking request.
• Meta Pixel. Our home, booking, leaderboard, demo and shared-photo pages load the Meta Pixel. It tells Meta (Facebook and Instagram) which of those pages you visited, whether you ran the demo and whether you sent a booking request, using Meta's cookies and your browser details. We use it to measure our ads and to show our ads to people who have visited. We do not send Meta your name, email or anything you type into a form, and the pixel is not on the driver sign-up or results pages.
• Spam protection. Forms use Cloudflare Turnstile to check that a person, not a bot, is submitting them.

To opt out of the Meta Pixel on this site, turn on Global Privacy Control or Do Not Track in your browser; we do not load the pixel when either is on. You can also manage ad settings in your Meta ad preferences or at optout.aboutads.info.

Who we share it with

We do not sell your personal information. We share it only with the companies that run our systems, and only so they can provide that service: Supabase (database), Cloudflare (website hosting and security), Google (email, and Gemini for some race photos) and Meta (the advertising measurement described above). The venue or organizer hosting an event can see that event's leaderboard and awards.

How long we keep it

Try-it selfies and photos are deleted after 24 hours. Event sign-ups, waivers, lap times and race photos are kept with your results until you ask us to delete them, except where we need to keep a signed waiver as a legal record. Booking requests are kept as business records.

Your choices

Email [email protected] to see, correct or delete the information we hold about you, including your race photos. We will respond within 30 days.

Children

This website is not directed to children under 13, and we do not knowingly collect their information online. At events, a parent or guardian must agree before anyone under 18 signs up or takes a photo.

Changes

If we change this policy we will post the new version here with a new date.